Best Moments – Etha's Story

A small group had gathered in the relaxing embrace of the sauna, seeking a respite from the hustle and bustle of everyday life. This shared moment was filled with laughter, warmth, and a deep connection – when someone sighed, ”This is one of the best moments of my life.” With this utterance, a genuine thought was born: these moments should be made accessible to everyone.

To support our ideas, we have regional sauna-building traditions and intergenerational experience at our disposal. However, we quickly realised that life's best moments cannot be bought or sold. Our task is therefore to offer the opportunity for them.

From the outset, we have focused on creating a customer-respecting purchasing journey that can be completed at one's own pace. In our vision, the customer should feel at every stage that their wishes and needs are paramount.

We don't have salespeople; they are enablers and designers. Their role is to ensure that the journey towards the best moments is as valuable as the destination itself.

With over 1500 saunas' worth of experience, we've discovered the best ways to design and implement our collection's buildings. We understand that usage needs and habits vary, which is why our collection can be customised by choosing the equipment level that best suits your finest moments.

Best moments,

Ville Laitila
Managing Director

Ehta Group

Ehta (Ehta Group Oy) is a Finnish and financially stable family business located in Perho, Central Ostrobothnia. Our previous products include New Sauna and Ehtasauna.

Unbeatable sauna steam
There's plenty of talk and opinions about saunas and sauna bathing. Our view is that while many details are important, the most crucial thing in a sauna is good löyly. That's why Ehta is designed with oxygen-rich, moist, and soft löyly in mind.

Made with professional pride
Our products are, quite literally, the genuine article. Sturdy domestic spruce, glued and planed into a warp-free, solid glulam log. Other structures and details have also been designed and built to withstand both time and scrutiny.

Carefree ready-made delivery
We want buying a sauna or shed to be easy and worry-free for you. That's why we primarily deliver the buildings whole and ready for use. If necessary, we can assist with building permits and advise on foundations.

Over 1500 log building experiences
It is not a prototype. Log by log, bench by bench and steam by steam, the details have been refined, the teething problems eliminated and the log building has taken its current form.